Why are Merino wool shirts gaining traction? It is because people are becoming more aware of climate change. You might be aware of the most pressing problems in the world today. It’s environment, pollution, and lack of resources. Every country is being affected by these problems on some scale either large or small. Developing countries more so, because of their sheer size and fast growth, the environment is being uprooted and turned into industries. So, the term sustainable pop up everywhere now and then. And it is very important that it pops up.
Steadily it has found its place in fashion too. Fast fashion, unethical ways of production, and labour exploitation are major concerns in fashion. Also, the usage of cotton, which demands way too much water for the production of clothes, 2700 litres just to produce one cotton shirt. The successful substitute for cotton shirts is Merino wool shirts, unlike cotton, these are also easy-iron shirts. The UK retail sales market is 394 billion pounds and much of it needs a makeover and overhaul for the betterment of the environment and for the betterment of ourselves.
In the UK it has been noticed that climate change is the cause of rising seawatertemperatures, exploitation of marine resources led to a serious loss of quality in UK marine ecosystems.
Fair Trade
Ethical fashion in fair trade means that if you’re outsourcing your production to Bangladesh, you wouldn’t exploit the daily wage worker there. When you are into fair trade clothing, you should be sure that the clothes aren’t made using unethical practices such as sweatshop labour and child labour.
But at the same time, fair trade will be employing people in the developing countries, at the same time, it is advised to look after their own communities in their own country.
Quality material
For e.g. Merino wool shirts, also an active shirt is all about quality. It’s frustrating when the clothes start deteriorating or start tearing off after a few months. The clothing produced by sustainable brands has to be of high quality as it has to last long and beat the fast fashion norms. You’ll also avoid frequent trips to the malls and save money on your clothing expenditure. Easy iron shirts and active shirts are other outcomes of well-designed sustainable clothing.
It’s more about you
Keeping up with fast fashion is tough, and you lose your unique style in the process. Sustainable brands have a clear focus on coming up with products that will be of specific style, last long, and be amazingly cool in any era. Be it 80s, 90s, 00s, 2010, 2020, 2030.
Better for the planet
The fast-growing fashion industry does irreparable damage to the environment. In the form of landfills, water, and power consumption. A huge quantity of pesticides and insecticides are used for growing cotton, this lets a stream of chemicals into the underground water supply which makes it unfit for human consumption. Choosing for sustainable brands, you reduce your own carbon footprint and also do a stellar job for the environment.
Better for the exploited people
A sweatshop building collapsed in Bangladesh; the workers were still forced to work in the broken building. That’s how much pressure the managers in these countries go through. The fear of missing deadlines can almost lead to a humanitarian crisis. By switching to ethical clothing, you can be sure that underprivileged and poor people are not being taken advantage of.
It may not look like it but the fashion industry is the most polluting industry in this world, and the rising millennial and the Gen Z group is still aware of it but most of the world is in dark and doesn’t know about the harm that the fashion industry is causing. The heaps and heaps of clothes just being dumped in the landfill is a crazy amount. These clothes are a hurdle to environmental balance and proper environmental cycle. Also, sustainable fashion in a way is incredibly hip, cool, and efficient. You can tell this from their range of easy-iron shirts. There’s innovation in everything they do. Easy iron shirts make life easier for many. An active shirt comes in handy when you have to run to catch a train/bus. All in all, it’s high time we switch to better fashion alternatives than existing ones.
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